Home Music Industry News WOW: iHeartmedia (formerly Clear Channel)'s New Initiative is Actually a Great Concept,...

WOW: iHeartmedia (formerly Clear Channel)'s New Initiative is Actually a Great Concept, My Thoughts

I was reading over ’s Premium concept over the last couple of days before I gave my opinion… For the most part, I’m impressed. I really like the initiaitves to more PSAs, community involvement and rewarding , lesser known jocks reward initiatives for bringing results. As you know, I am a DJistorian (, I made up that word) and I’m pretty much against syndication (until I get offered my own show at which point I will be all for it). Even more impressive is the company’s commitment to and playing their and having boards in every market. Moreover their commitment and understand ing of the importance of online promotion and audience impressive. Did they finally get some youth on the boards over there?

The push on and could have been left out of the presentation, as if they need any more of a push but overall, I approve…. Will One follow?