WhyHunger’s Hungerthon tradition kicks off today, after a record-breaking year raising $1.1 million to help end hunger in America. The campaign once again taps into the power of radio personalities, listeners, celebrities and fans to multiply its impact over two months of activation. Each fall, CBS RADIO New York’s news/talk and sports stations, News Radio 880 WCBS, 1010 WINS, Sports Radio 101.9 FM and Sports Radio 66 WFAN, together with WhyHunger, raise awareness about hunger and poverty and engage the public through radio broadcasts, social media and an extensive celebrity-driven online auction. Funds raised are invested in community-driven solutions to hunger that transform and last. This year, the station’s ongoing support efforts will culminate in “Hungerthon Day” on Tuesday, November 21 featuring an appeal for donations and information on auction items and closings.
“We believe that nutritious food is human right and hunger is a solvable problem,” said Noreen Springstead, WhyHunger Executive Director. “There is power in community, and Hungerthon is the perfect time to come together, take action and make a difference in the fight against hunger. With the help of the community and these iconic CBS RADIO New York stations, we can continue our work to help more families access healthy, affordable food and advance social justice.”
2017 Hungerthon Ambassadors Tom Morello, Michael McDonald, Kenny Loggins, Jon Batiste, Southside Johnny, Mark Weiss and KWL Management’s Jojo Brim are using their public platforms to educate and engage their fans as they help raise awareness and funds for the campaign.
“The power of music to fuel social change is in WhyHunger’s DNA and Hungerthon is a beautiful example of that power in action,” said Hillary Zuckerberg, WhyHunger Artists Against Hunger & Poverty Director. “We could not be more thrilled to be working with our 2017 Hungerthon Ambassadors to continue this important tradition and to offer incredible merchandise honoring some legendary artist activists, like Bruce Springsteen, John Lennon and Harry Chapin.”
With over 41 million Americans struggling with hunger, WhyHunger and News Radio 880 WCBS, 1010 WINS, Sports Radio 101.9 FM and Sports Radio 66 WFAN ask everyone to join the campaign.