More than 25 cultural influencers and 60 U.S. Mayors joined the coalition of best-in-class organizations and activists pledging to “Wear Orange” – a color that symbolizes the value of human life – on June 2nd, the first-annual National Gun Violence Awareness Day. Wear Orange is a new campaign that amplifies existing efforts to reduce gun violence in America and helps honor the 88 Americans whose lives are cut short by gun violence every day. In the past two weeks, more than 140 groups and luminaries have joined the campaign, including MTV, Motown Records, HBO, Vans Warped Tour, Essence Magazine, the American Academy of Pediatrics, the Brady Campaign, and Million Mom March.
Participating cultural influencers include Julianne Moore, Russell Simmons, Sarah Silverman, Michael Stipe, Patti Smith, Aasif Mandvi, Alyssa Milano, Padma Lakshmi, John Hodgman, Amanda Peet, Perez Hilton, Melissa Joan Hart, Tiffani Thiessen, Tunde Adebimpe of TV On The Radio, Rise Against, Mario Batali, Anti-Flag, Nigel Barker, Grace Weber, Jon Foreman, Judith Hill, Amber Coffman of Dirty Projectors, Tyler Glenn of Neon Trees and Thomas Roberts of MSNBC. Efforts of note on June 2nd include:
MTV – The network will change its on-air logo — as well as several of its social media avatars — to orange in recognition of National Gun Violence Awareness Day.
Motown records – The most widely recognized record label in history, Motown will turn its iconic logo orange on its social media platforms (@Motown on Twitter, @MotownRecords on Instagram) with staff and artists #WearingOrange.
HBO – The network will debut the trailer for its hard-hitting new documentary, Requiem for the Dead: American Spring 2014, from Emmy-Award winning filmmakers Shari Cookson and Nick Doob, which premieres on HBO June 22nd at 9:00pm EST/PST. Told entirely through social media postings, news accounts and other found media, the new documentary offers an unvarnished portrait of the human toll from gun violence in America — giving viewers a window into the lives of dozens who died from gunfire last spring through the present-tense moments leading up to the shootings and the reverberations that followed.
Essence Magazine – Essence staff will be #WearingOrange, sharing their orange selfies on Instagram and Twitter and encouraging their readers to join in the Wear Orange campaign.
“We’re often presented with a false choice in the guns debate: that you have to ‘pick a side’,” said Michael Stipe. “But every American opposes gun violence and all of us can do more to help save lives. I’ll wear my orange with pride on June 2nd and hope people nationwide will join me in showing their true colors.”
“Motown records has a legacy of being the voice of a generation through our artists and fostering an environment of creativity and innovation. In these times, more than ever, it is crucial for all of our voices to collectively come together on June 2nd for the first-ever National Gun Violence Awareness Day to raise awareness and promote anti-violence so that the voices of today, and tomorrow, have a chance to be heard,” said Ethiopia Habtemariam, President, Motown records. “We encourage fans and artists alike to join us on June 2nd by #WearingOrange and honoring the life of Hadiya Pendleton, and all those lives senselessly lost to gun violence.”
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