Arbitron Inc. (NYSE: ARB) announced today that it has signed a multi-year, multi-market agreement with Bonneville International for a new software service for Portable People Meter ratings: PDA Web. PDA Web is an online version of PD Advantage, a programming tool that tracks the top line view of stationsâ„¢ performances with key audience metrics. Originally built for the diary service, this enhanced application now analyzes PPM radio ratings data. It allows radio station programmers to determine the station preferences of PPM respondents, when listeners are tuning in and tuning out, and to what stations they are going when they do tune out.
Å“PD Advantage is a Program Directorâ„¢s Swiss Army Knife, designed to answer very specific questions about a stationâ„¢s audience, said Pierre Bouvard, EVP, Sales, Arbitron Inc. Å“You canâ„¢t manage what you canâ„¢t measure, and PDA Web gives PDs in PPM markets granular information about how their stationâ„¢s metrics are trending.
Å“The combination of PPM Estimates and PD Advantage Web will provide Bonneville with audience insights that help us make better programming decisions faster, said Greg Solk, Vice President, Programming, Bonneville International. Å“With each new PPM market coming online, we are able to use what weâ„¢ve learned in LA, Chicago and DC and bring those programming enhancements online right away. Having the tools right out of the box for upcoming PPM markets will be invaluable.