Chicago Public Media announced new details in a major digital expansion effort to create an innovative and responsive audience experience and bolster the station’s news and programming services.
Leading this charge is the newly created position of Chief Digital Officer, Michel Ballard. Ballard brings extensive experience in digital product development, technology and sales operations. She will oversee the station’s digital expansion and advance corporate sponsorship activities.
“The explosive growth of mobile devices has significantly shifted how audiences consume media,” said Chicago Public Media President and CEO Goli Sheikholeslami. “To continue to fulfill our public service mission, Chicago Public Media must introduce the technological advances that allow us to reach our listeners in new ways. Such robust digital experiences will help us to reach and attract a younger, more diverse audience.”
Over the next twelve to eighteen months, WBEZ plans to build a transformative digital experience unlike anything that exists in public media today—an experience that addresses three major trends: smartphone adoption, time-shifted listening and the connected car.
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