Superman fans, mark your calendars! Walmart announced today that it has partnered with Warner Bros. to give its customers exclusive access to see Warner Bros. Pictures and Legendary Pictures’ “Man of Steel” in theaters nationwide before the film’s official release. This program marks the first time in entertainment history that a studio has partnered with a retailer to provide such an opportunity for fans.
Tickets for the exclusive screening of “Man of Steel,” will go on sale in more than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers will be able to purchase up to four tickets per visit, and have the option to choose between 2D or 3D showings, where applicable. The advance screening will take place in selected local theaters nationwide at 7 p.m. on June 13.
“We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies,” said Laura Phillips, senior vice president of entertainment at Walmart U.S. “Walmart’s premiere of ‘Man of Steel’ once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love.”
Dan Fellman, Warner Bros. Pictures president of domestic distribution, stated, “We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see ‘Man of Steel.’ We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide.”