As previously stated, I am burnt out on warning urban radio people about the future. If anyone reading this has an opinion or advice feel free to hit me up and I will post. The best I can do at this point is be the sole source to provide the platform for the truth for those who want to tell it. Thanks Val…Kev
Val Jones on Carol Blackmon, Rene Miller and the State of Urban Radio
Perhaps they were too intelligent…reached the “glass ceiling”….station’s can’t afford to give them any more money OR the money they’re worth…so many reasons…all bad for business. But that’s NEVER stopped them before. Although I’m one of the FEW they “attempted” to do right by, I walked away…even with a counter-offer on the table…which I was told (name omitted) NEVER did. Still, it was a “no win” situation. I’m never playing ball “just to play ball.” I play to WIN. I wanted our station to WIN…or do well. However, politics get in the way. Maybe they want ONE station to do better than the other. Maybe the WRONG station is making waves and not the one that should be making the BIGGEST waves. MY “thinking” is that…money is ALL going into the “same pot.” So WHY does it matter? Yet…it does. So, long story short, it’s time. Just another in a long line of professionals who either see the writing on the wall and walk away BEFORE it happens to them….or those who wait til it DOES inevitably happen.
Terrestrial radio is in the SAME tailspin I talked about and predicted in 1994 with The Edge (Mitch and Arvester Faulkner’s industry trade). And it’s STILL gonna get worse before it gets better. Honestly….they did good to last THAT long. At the end of the day, it’s nothing they could or couldn’t do….other than “dumb down” their skills, their drive, their “notoriety” (mustn’t be bigger than the station) AND their paychecks. And after doing your job to the best of your ability with NO support and NO real promotional budget, what’s one to do?! Walk away…or wait to get fired. BOOM!
Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE