Home Music Industry News Vanessa Adamo Joins iHeartmedia (formerly Clear Channel) As Senior Vice President Of...

Vanessa Adamo Joins iHeartmedia (formerly Clear Channel) As Senior Vice President Of Brand Partnerships

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vanessa adamo announced today that television and media industry veteran Vanessa Adamo has joined the company as Senior Vice President of Brand for the iHeartmedia (formerly Clear Channel) Entertainment Enterprises division, reporting to its President John Sykes.

The iHeartmedia (formerly Clear Channel) Entertainment Enterprises division drives the company’s brands further into the entertainment and media space, leveraging iHeartmedia (formerly Clear Channel)’s 840 radio stations, web and outdoor properties and the iHeartRadio platform to create partnerships and large-scale live, on-air and televised events that support ’ projects, add value for advertisers and position iHeartmedia (formerly Clear Channel) as a 360 degree entertainment company.

By the end of 2014, iHeartmedia (formerly Clear Channel) will have had at least 18 television shows aired on networks domestically, and distributed internationally in over 30 countries around the world, including franchises like the iHeartRadio Music Festival, Jingle Ball and the iHeartRadio Album Release Party Series. In addition, iHeartmedia (formerly Clear Channel) has already had dozens of its events video streamed on its own , as well as on other major consumer platforms like PlayStation®3 (PS3™), Xbox and Yahoo.

In Adamo’s newly created position, she will develop opportunities that grow iHeartmedia (formerly Clear Channel)’s business by leveraging the company’s multi-media platforms for marketing and entertainment partners. Adamo will focus on identifying innovative ways to bridge the gap between brands and consumers on new platforms, increasing iHeartmedia (formerly Clear Channel)’s visibility and driving new revenue. Adamo will work closely with all areas of the company including national programming and advertising, sales and marketing.

“Vanessa’s expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at iHeartmedia (formerly Clear Channel),” said Sykes. “She will be integral to leading our partnership efforts as iHeartmedia (formerly Clear Channel) Entertainment Enterprises rapidly creates more content.”

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