iHeartmedia (formerly Clear Channel) announced today that television and media industry veteran Vanessa Adamo has joined the company as Senior Vice President of Brand Partnerships for the iHeartmedia (formerly Clear Channel) Entertainment Enterprises division, reporting to its President John Sykes.
The iHeartmedia (formerly Clear Channel) Entertainment Enterprises division drives the company’s brands further into the entertainment and media space, leveraging iHeartmedia (formerly Clear Channel)’s 840 radio stations, web and outdoor properties and the iHeartRadio platform to create partnerships and large-scale live, on-air and televised events that support artists’ projects, add value for advertisers and position iHeartmedia (formerly Clear Channel) as a 360 degree entertainment company.
By the end of 2014, iHeartmedia (formerly Clear Channel) will have had at least 18 television shows aired on networks domestically, and distributed internationally in over 30 countries around the world, including franchises like the iHeartRadio Music Festival, Jingle Ball and the iHeartRadio Album Release Party Series. In addition, iHeartmedia (formerly Clear Channel) has already had dozens of its events video streamed on its own platforms, as well as on other major consumer platforms like PlayStation®3 (PS3™), Xbox and Yahoo.
In Adamo’s newly created position, she will develop opportunities that grow iHeartmedia (formerly Clear Channel)’s business by leveraging the company’s multi-media platforms for marketing and entertainment partners. Adamo will focus on identifying innovative ways to bridge the gap between brands and consumers on new platforms, increasing iHeartmedia (formerly Clear Channel)’s visibility and driving new revenue. Adamo will work closely with all areas of the company including national programming and advertising, sales and marketing.
“Vanessa’s expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at iHeartmedia (formerly Clear Channel),” said Sykes. “She will be integral to leading our partnership efforts as iHeartmedia (formerly Clear Channel) Entertainment Enterprises rapidly creates more content.”
“A close friend and mentor once told me that experiences matter and those experiences build brands. At iHeartmedia (formerly Clear Channel) we have an incredible opportunity to build those experiences, to weave in skilled content storytelling, and in turn elevate our partner’s brand products in meaningful ways,” said Adamo. “I look forward to working with the incredible slate of events and partnerships across the entire company — our potential is endless.”
Adamo brings to iHeartmedia (formerly Clear Channel) Entertainment Enterprises a unique combination of both television and video production in addition to branded content creation and entertainment marketing experience. Prior to joining iHeartmedia (formerly Clear Channel), she served as Vice President, Content Director at LiquidThread, Starcom MediaVest group. She worked with both MTV Networks and The CW on award-winning campaigns for Microsoft’s Bing, including Bing & MTV VMA’s Most Shareworthy Video and Bing & CW’s “TV to Bing About.” She also led the branded content programs for Windows Phone, Outlook and most recently the launch of Xbox One. Before this, Adamo was Coordinating Producer for ‘The Talk,’ Producer for The Tyra Show, Producer of NBC Universal’s ‘The Maury Show.’