Co-Brand ed “NCAA March Madness Central ®” Web site Features Comprehensive Tournament Coverage
For the third consecutive year, V-103 and WAOK, subsidiaries of CBS RADIO – one of the largest major-market operators in the United States – is teaming up with CBS College Sports Network to deliver exclusive online content of the NCAA ® Division I Men’s Basketball Championship. “NCAA ® March Madness ® Central,” a co-brand ed Web site, will serve as an interactive destination for fans to access complete coverage of the entire NCAA Division I Men’s Basketball Championship.
“NCAA March Madness Central” will feature streaming video clips of team press conferences and CBS College Sports Network programs, in-depth analysis, news, blogs, scores, brackets, pod casts and more. Both www.V-103.com and www.WAOK.com websites will feature an abridged “NCAA March Madness Central” module on their homepages with a direct link to the co-brand ed site. Through the site fans can access the complete March Madness experience with special archived March Madness footage.
“Partnering with CBS RADIO allows us to provide valuable content to its extensive audience across the country, taking fans deeper than ever into March Madness,” said Tom Buffolano, Vice President and General Manager, Subscription Services, CBS College Sports Network. “We’re working within the CBS family to integrate our March Madness Central product across various platforms, providing users with a compelling online destination for all their tournament needs.”
“We’ve tailored our Web sites with rich content that mirrors our listeners lifestyles and come mid March the No. 1 topic of conversation among men and women typically centers around NCAA basketball,” said David Goodman, President Digital Media and Interactive Marketing, CBS RADIO. “Through this partnership fans across the country can seek out news and information about their favorite teams on a number of CBS RADIO sites satisfying even the most passionate sports enthusiast.”
To follow all the tournament action, fans can log on to March Madness Central at www.cstv.com.