Home Music Industry News Usher Ready to Open Endless Possibilities for the Youth

Usher Ready to Open Endless Possibilities for the Youth

Scholastic Corporation Open a World of Possible

Scholastic, the world’s largest publisher and distributor of children’s books, today announced that Usher is joining with the company to launch a new “Open a World of Possible” initiative, designed to elevate the importance and joy of reading for all children.

On November 6, 2014 at 1 p.m. ET/10 a.m. PT, Scholastic will host “BIGGERTHAN WORDS,” a live webcast about how kids can open a world of possibilities through reading with global entertainment superstar and education advocate Usher. Live from Scholastic headquarters in New York City, Usher will directly address an audience of children and encourage them, their parents and their teachers to share their love of reading with others by becoming reading mentors and making a difference in their schools and communities. Registration for the webcast opens today at www.scholastic.com/worldofpossible.

“I established New Look, a charitable organization to assist young people to become leaders and to instill in them a belief that they can create change in their communities and around the world,” said Usher. “I’m excited to host the webcast with Scholastic to demonstrate to kids how reading frequently, and being a reading mentor to their friends and others in their community, can open doors to endless possibilities.”

During the live webcast, the eight-time Grammy Award–winning artist will perform live and talk about ways children can get involved in spreading the joy of reading. For their first call to action, following the webcast, students can visit the Scholastic website with their teachers to learn more about three leading non-profit organizations that are providing books in the U.S. and around the world to the children who need them most, and vote for the organization(s) they’d like to receive a donation of books. The Scholastic Possible Fund will make a donation of 100,000 books, and each organization will receive a portion of the donation.

Through the Open a World of Possible initiative, Scholastic hopes to encourage conversations in classrooms, at home and online so teachers, parents and children can share ideas and advice about simple ways to incorporate reading into busy classroom days and family time. Scholastic invites people everywhere to join the conversation and connect with peers on social media channels using the hashtag #SharePossible.

“It is clear from the research that allowing children to read for pleasure as well as for information, and encouraging children to find inspiration in great stories and great characters can have profound benefits for young people,” said Dick Robinson, Chairman, President and CEO of Scholastic. “When children choose the books they want to read, they read more and they develop fluency, confidence and a curiosity about their world that ultimately opens a world of possibilities.”

THE RESEARCH: Reading for Pleasure as a Driving Force in Children’s Learning and Growth

Children who read for pleasure make more progress in math, vocabulary and spelling than those who rarely read. Between the ages of 10 and 16, the readers scored higher on all three tests than their non-reading peers.1
Reading fiction enhances understanding of others, builds empathy, and improves “interpersonal understanding” across politics, business and education.2
Regular daily reading not only boosts academic and economic success, but it also seems to “awaken a person’s social and civic sense.” Readers attend more concerts and theater than non-readers, exercise more and play more sports — no matter what their educational level.3
THE RESOURCES: A Collection of Free Resources for Educators and Families

Available online at scholastic.com/worldofpossible:

Social Video Series: Featuring parents and teachers sharing their practical peer-to-peer ideas and advice to incorporate more independent reading into children’s lives and to get them excited about reading.

Free eBook: An anthology of stories from more than 100 of America’s leading literacy experts sharing their personal moments of discovery and connection to the joy of reading, titled, Open a World of Possible: Real Stories About the Joy and Power of Reading.” Available for download in EPUB, PRC and PDF formats.

New Video: Celebrates the many ways that children, teachers and parents become joyful, engaged and empowered through reading and learning, featuring lines from a poem written by Scholastic Art & Writing Awards winner Sojourner Ahebee and read aloud by actress Sarah Jessica Parker.
[youtube http://www.youtube.com/watch?v=bTk54gRVryk]


Research: The compendium, “The Joy & Power of Reading: A Summary of Research and Expert Opinion,” supports the efficacy of the Open a World of Possible initiative.

Leave a Reply