The Allstate Fan Fest is back for its 10th year to once again serve as the backdrop for pre-game events and celebrations leading up to the 2016 Allstate® Sugar Bowl®. As college football fans descend on New Orleans to see Oklahoma State and Ole Miss face-off, the Crescent City will come alive with a mix of interactive activities, highlighted by a performance from multi-platinum artist, Usher.
Allstate is kicking off the two-day event with its #UsherLiveAllstate, giving fans access to exclusive experiences featuring the R&B legend. Starting today, fans can post to Twitter using #UsherLiveAllstate for the chance to receive a personalized video message from Usher ahead of the 2016 Allstate® Sugar Bowl®.
The #UsherLiveAllstate will culminate in the heart of the French Quarter at the Allstate® Fan Fest, free and open to the public, featuring Usher live in concert on the evening of Wednesday, Dec. 30. The concert will be live streamed for fans at home and around the world on TIDAL’s global entertainment platform.