Home Music Industry News UNIVERSAL MUSIC GROUP (UMG) EMERGES AS ONE OF THE US â„¢s TOP...

UNIVERSAL MUSIC GROUP (UMG) EMERGES AS ONE OF THE US â„¢s TOP 10 ONLINE MUSIC DESTINATIONS

Music Group (UMG), the worldâ„¢s leading music company, has surpassed its competition to become one of the countryâ„¢s Top 10 destinations, according to new data just released by comScore, a recognized leader in measuring the digital world.

For the month of November, UMG ranked Top 10 within the comScore Entertainment Music category, edging out the nearest recording company in unique visitors by double, according to data from the comScore Media Metrix service.  UMGâ„¢s online music properties include cutting-edge and dynamic artist-related web sites that feature premium audio and video product, exclusive programming, fan information, compelling and news, and online shopping.

Å“With comScore recently announcing that users viewed more than 13.5 billion online videos in October alone, it is clear that the music category continues to represent a strong opportunity for advertisers seeking to reach important audience segments,  stated David Ellner, Executive Vice President of Global Digital Initiatives for UMG. Å“The fact that UMG has become the leading music company destination online this year is a testament to the diversity and incessant appeal of our and their music, and the commitment of our labels to helping create such compelling destinations. Moving forward, we are committed to building on this growth to deliver even more value to our advertisers and to music lovers everywhere. 

 The Top 10 music destinations according to comScore Media Metrix data for November 2008 include: AOL, Yahoo, MySpace Music, MTV, ArtisDirect, Online, PlayList, MSN Music, MetroLyrics and UMG.  Earlier this week, comScore also released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus a year ago.

 

Universal Music

CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.