Home Music Industry News Universal Music Group Names New SVP of Film & Television Synchronization

Universal Music Group Names New SVP of Film & Television Synchronization

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mariaalonte (UMG) announced that Maria Alonte has been appointed to Senior Vice President of Film & Television Synchronization for Def Jam Recordings, Island Records and Republic Records, effective immediately.

Alonte will oversee licensing music from Def Jam, Island and Republic, UMG’s East Coast labels, for use in film, television, video games, commercials and all other visual media. She will be based in Santa Monica and report to Michele Anthony, Executive Vice President of Universal Music Group, and Joseph Schmidt, Chief Financial Officer of Universal Music Group’s East Coast Labels.

In making the announcement Anthony said, “At UMG, the demand to use our ’ music in high profile media placements continues to grow. Meeting this rising demand and unlocking new opportunities for our artists and labels is a top priority. With Maria, we are adding an executive with a proven track record and creative instincts for connecting producers, directors and studios with artists.”

“Our labels lead the industry in exploring new avenues for success through music licensing and developing creative partnerships,” Schmidt said. “With Maria, we are well positioned to build on that success and elevate our artists to the next level both creatively and commercially.”

“Def Jam, Island and Republic artists are on the cutting edge of culture and creating compelling new music that engages audiences on every platform,” Alonte said. “I’m looking forward to driving new revenue streams and developing additional creative opportunities for our artists and their music. I’m thankful to Michele and Joe for this opportunity.”

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Hassahn is no stranger to the power of words. Just as Lebron took his talents to South Beach, the Chicago native has taken his talents to Hollywood and beyond. His ability to manipulate the English language has led to a career using his gift. He currently writes songs for TV/Film; he has co-written a book alongside Dr. Kerby T Alvy Ph.D; Hassahn produced and wrote DEMOs documentary film, and of course he scribes for Radio Facts on the daily.