‘UNDERGROUND’ PREMIERE SHATTERS RECORDS AS THE MOST-WATCHED PROGRAM IN NEARLY 18 YEARS ON WGN AMERICA
HIT ESCAPE THRILLER DELIVERS RECORD-BREAKING LIVE + 3 PERFORMANCE FOR AN ORIGINAL SERIES ON WGN AMERICA WITH 3.5 MILLION TOTAL VIEWERS
AND 1.5 MILLION ADULTS 25-54
Audience Surges to 4.9 Million Total Viewers on Premiere Night and
5.7 Million Total Viewers Across the Week with Digital Platforms and Encores
Los Angeles, March 14, 2016 – On the heels of rave reviews, the premiere of WGN America’s critically acclaimed hit series “Underground” shattered records as the most-watched program in nearly 18 years on the network, since the Cubs vs. Cardinals game on 9/8/1998 where Mark McGwire famously hit his 62nd home run beating Roger Maris’s single season record. In Live + 3 delivery, “Underground” amassed 3.5 million Total Viewers (+43% vs. 2.5 million) and 1.5 Adults 25-54 (+51% vs. 983,000), last Wednesday night (premiere and three encores) to become the highest rated original scripted program ever in the network’s history. When adding digital platforms and encores, “Underground” continued its winning streak, outpacing all originals on the network with 4.9 million Total Viewers on premiere night and 5.7 million Total Viewers across the week. The 10 p.m. airing drew 2.3 million Total Viewers (+60% vs. 1,421,000) and 985,000 Adults 25-54 (+68% vs. 585,000), outperforming the network’s prime average season-to-date by +948% in the demo.
“We couldn’t be happier with the outstanding performance of ‘Underground,’ but the overwhelmingly positive response of the audience to this story about the unsung American heroes of the Underground Railroad is even more gratifying,” said Matt Cherniss, president and general manager, WGN America and Tribune Studios. “The talented creators Misha Green and Joe Pokaski, along with the producers and an amazing cast and crew, have created something truly special.”
The commercial-free premiere of “Underground” aired Wednesday, March 9 at 10 p.m., and ranks an impressive #6 in Total Viewers among all scripted cable series premieres this broadcast season and #8 among Adults 25-54.
Lauded for its vivid and thrilling portrayal of the revolutionaries of the Underground Railroad, “Underground’s” 3.5 million Total Viewers on the night improved on the premiere nights of the network’s popular originals “Outsiders” by +25% (vs. 2.8 million) and “Salem” by +9% (vs. 3.2 million).
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