KUDOS to Tyrese Gibson for having a public conversation about what has always been discussed privately in the industry for decades. I can guarantee you that no other industry trade will touch this issue with a 10-foot-pole.
The music industry, as big as it seems is actually very small and has always been very segregated. Every player has their lane and radio operates by formats: Urban, Urban Mainstream, CHR, Rhythmic, Mainstream, Country and more. Black artists have repeatedly complained about not getting airplay on pop radio as well as black radio programmers and black radio DJs who are often overlooked for programming and on-air positions at pop radio stations as well. Black culture on several pop stations has always been emulated by other races instead of hiring actual black talent. When a black artist is independent and gets a full-scale glimpse of how radio really works they come to understand that it is not always a level playing field.
Tyrese has been in the game long enough to know who the power players are. I’m rather surprised he’s reaching out to Ryan Seacrest and Elvis Duran about playing his latest song “Shame.” Ryan Seacrest is a Syndicated Host And Television Producer whose focus on the music played on his shows is probably very limited. Elvis Duran has the monumental task of carrying a morning show in the number one market of New York. Neither is in a position to add or play records but they certainly have influence and can talk to the program directors of their respective stations.
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