As Radio One celebrates their 35th anniversary, Cathy Hughes and Alfred Liggins are feverishly working on redefining and stablizling the brand. TV One, which it the television side of Radio One has signed a distribution agreement with the National Cable Television Cooperative, which will make it easier for the smaller cable providers that belong to the cooperative to add the network to their lineups. TV One is currently operational in about 56 million homes but that is down from last year’s numbers so the obvious goal is to get TV One in front of the people that want to see shows like “UnSung’ or “Verses & Flow.”
This deal makes that possible. “TV One is delighted to begin a multi-year agreement with NCTC,” Michelle L. Rice, TV One’s executive vice president content distribution and marketing, said in the release. “Establishing this inaugural partnership with NCTC and its approximately 850 member-operators will enable us to continue to provide the critically acclaimed and entertaining content for Black adults in even more communities across the country.”
“We are pleased to have reached an agreement with TV One,” Judy Meyka, NCTC’s executive vice president of programming, said in a release. “NCTC’s partnership with TV One is a great way to align our independent operators with an independent programmer. We look forward to creating a long-lasting relationship with the network.”
TV-One is still performing quite well in the ratings category and it as also been a stable commodity for Radio One as a whole.