TuneCore has partnered with DanceOn, the premier digital network for music entertainment through dance, to bring increased exposure and creative resources to TuneCore Artists. TuneCore and DanceOn are redefining the way independent artists can leverage YouTube collaborations to promote their music and content to a global audience across multiple platforms.
Through this new relationship TuneCore is expanding their support of independent artists beyond music distribution and enabling the creation of compelling content to reach new audiences on YouTube, one of the largest online channels for discovering new music. The direct partnership with DanceOn provides a unique platform for TuneCore Artists to get their music out, grow their fan base and build their careers in a whole new way.
TuneCore collaborated with DanceOn to build on the trending interest in TuneCore Artist, Silento and his song “Watch Me (Whip/Nae Nae)” to amplify reach through better quality influencer content. Since the new dance content went live in April, “Watch Me” has garnered 27M+ organic video views and 500K+ likes, comments and shares, with a total of 35M+ impressions, making Silento and the song a mainstream phenomenon. Further, since the DanceOn campaign began, the song has climbed 30+ spots on the Billboard Hot 100 to the top 40 at #38 (April-May).
The partnership is the latest endeavor in TuneCore’s 2015 Artist initiatives providing artists with new creative ways to build awareness with fans. Earlier this year, TuneCore launched a number of programs to help in raising artist visibility, including the launch of TuneCore Live, a monthly concert series showcasing some of TuneCore’s up-and-coming talent. And in March, TuneCore unveiled DropKloud, the innovative, free app that directly connects artists with fans, providing location-based fan VIP access to exclusive artist-curated content.