Home Music Publishing Tunecore Makes 5 Predictions for Independent Artists in 2014

Tunecore Makes 5 Predictions for Independent Artists in 2014

2014We had the pleasure of interviewing Sr. Director of Artist Promotions and Strategic Relationships, a while back and ever since we have payed close attention to what he and Tunecore are doing. They seem to understand and a strong grasp on the world of the indie artists. Chris recently made 5 predictions that should be able to aid indie artists in their development.
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1. focus on monetization.

musicmoneyArtists will turn to Publishing Administrators to secure new sources of revenue with a focus on collecting money from YouTube for both their sound recording and composition. In doing so, artists will focus even more attention on YouTube as a social network and place for engagement, contesting, and announcements.
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2. More artists start promotion early with pre-orders.

preorderPre-orders will no longer only be the territory for high-profile artist releases. More artists will embrace the ability to include a link to purchase on iTunes during the marketing period leading up to release date. It is easy now to offer fans instant grat tracks with their pre-order purchase. Plus, all of these pre-order sales register on release day, helping albums rise up the iTunes charts.
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3. Management is the new indie label.

artist-management-music-business-paul-allenManagers assemble hand-picked teams to support their artists, hiring the publicist, selecting their distribution partner, connecting bands with a booking agent, contracting special marketing companies… and based on their success, the band and manager have a real choice to maintain their independence or they also have a much more valuable story to bring to a major label when considering a deal.
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4. Streaming becomes something to watch.

itunes-3iTunes Radio is extremely convenient for users, and while it still needs to improve on its suggestions and listener experience, with a few adjustments, it will usher in a fierce challenge to competitive streaming services.
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5. Market through video.

instagram-vineVine and Instagram video will grow in importance for marketing by bands and artists. The video elements allow creative messages with music to fans. These posts are much more capable of “going viral” compared to a Facebook post.

 

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