Marketron, the leading provider of business software solutions for the media industry, today announced an expanded, multi-year and multi-million dollar agreement with Townsquare Media, to deploy Marketron software and services across the company’s entire business. By using Marketron’s Mediascape product offerings, Townsquare can better utilize business intelligence to improve organizational efficiencies and increase revenue.
“Marketron’s open platform delivers on Townsquare’s goal to improve efficiencies and increase the revenue potential of all our stations,” said Stu Rosenstein, Executive Vice President and CFO of Townsquare Media. “By optimizing the backend of our business with Marketron, we will be better able to utilize data-driven business intelligence to run a smarter and more efficient organization.”
“We are very proud to add Townsquare’s 243 stations to our fast growing list of customers who are utilizing our expanded suite of services” said Jeff Haley, President and CEO, Marketron. “Townsquare’s increased investment in Marketron is a strong confirmation our commitment to leadership and innovation in the business software and solutions space for the media industry.”
Townsquare will deploy Marketron’s software and services across the company’s entire business, covering billings, orders, traffic, business intelligence (via Marketron’s Insight reporting product) and future services. Townsquare currently owns 243 stations across 51 U.S. media markets, and Marketron will be responsible for handling all data management for the current stations, as well as future stations acquired by Townsquare.