Top Executives from Facebook, Ford, MillerCoors, Publicis Groupe, Salesforce and Twitter to Keynote at 2014 International CES®
Brand Matters keynote focused on top business stories of 2013 and the marketing trends that surround them
Arlington, Va., December 12, 2013 –The Consumer Electronics Association (CEA)® today announced the top executives speaking on the Brand Matters keynote to be held at the 2014 International CES® on Wednesday, January 8, 11 a.m.-12:15 p.m. a.m. in the LVH Theater. Owned and produced by CEA, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, will run January 7-10, 2014 in Las Vegas, Nevada.
This year’s panel will focus on: “All for One; and One for All.” MediaLink’s Michael Kassan will interview Publicis and Twitter CEOs Maurice Lévy and Dick Costolo, exploring the two hottest business stories of 2013 and the marketing trends that surround them: consolidation, data, and the interplay of computation and communication. Following this interview, Kassan will moderate a panel with senior industry executives from Facebook, Ford, MillerCoors and Salesforce.com, discussing how these themes are impacting their interactions with their customers.
Keynote Interview Executives:
- Dick Costolo, CEO – Twitter
Costolo became CEO in 2010 and since then the global active user base has quadrupled to more than 200 million monthly active users; the company has tripled in size, and has opened offices around the world. Under Mr. Costolo’s leadership, Twitter introduced “Promoted Tweets” — contextual advertising based on user interests displayed in Tweets — to increase revenue for the company. Twitter is today renowned as a real-time platform that enables people and organizations to publicly share brief messages instantly around the world, a vital tool in an increasingly global society.
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