BMG has appointed promotion and digital marketing pioneer Tom ‘Grover’ Biery as EVP Recorded Music, based in Los Angeles. In his new role, Biery will lead BMG’s LA and New York recorded music teams, working alongside BBR Music Group, S-Curve Records, and Rise Records to further build the company’s scale in recordings. He will report to Zach Katz, President Repertoire & Marketing, BMG US.
Biery comes to BMG from Concord Music Group where he recently served as SVP, Streaming Marketing, overseeing the global digital and streaming strategy for all Concord labels, catalog, and artists, while managing relationships at Spotify, Apple Music, YouTube, Pandora, Amazon Music, Tidal, Deezer, Soundcloud, and more.
Prior to joining Concord, Grover was a founding partner of Collective Sounds, a visionary music label where artists were complete partners in all revenue streams and controlled their rights. As a manager, he reinvigorated the career of reggae icon Jimmy Cliff, with a Volkswagen Super Bowl ad campaign, the main stage performance at Coachella, and a Grammy for Reggae Album of the Year.
Said Katz, “Grover is a heavy hitter with a wealth of experience navigating the new music business in both streaming and value-added physical formats. We look to him to help guide our Los Angeles and New York teams to new heights as we pursue our strategy of giving proven talent the attention it deserves while also seeking breakout successes.”