iHeartRadio, iHeartmedia (formerly Clear Channel)’s industry-leading digital radio service, and the legendary Fontainebleau Miami Beach today announced the third annual iHeartRadio Ultimate Pool Party presented by VISIT FLORIDA, a two-day musical weekend hosted by Nick Cannon on June 27-28 as part of the Fontainebleau’s BleauLive concert series. The weekend will feature performances at Fontainebleau by Jennifer Lopez, Neon Trees, Tiësto, Ariana Grande, Iggy Azalea and Lil Jon, with more performers and special presenters to be announced.
New this year, the iHeartRadio Ultimate Pool Party will feature two nights of all-star performances. The event will kick off Friday, June 27, with exclusive performances by Ariana Grande, Iggy Azalea and Lil Jon at the resort’s legendary pool. The ultimate getaway weekend will continue on Saturday with an all-day pool party featuring sets by iHeartRadio’s house DJs. The weekend will finish with its second live concert event that evening featuring Tiësto, Jennifer Lopez and Neon Trees. For the second consecutive year, the iHeartRadio Ultimate Pool Party will air as an exclusive television broadcast nationally on The CW Network.
To promote the event, iHeartmedia (formerly Clear Channel) launched a national on-air and online promotion across more than 140 of its mainstream and rhythmic Contemporary Hit Radio (CHR), HOT-AC and Electronic Dance Music (EDM) stations beginning today. More than 150 iHeartRadio Ultimate Pool Party packages, which include round-trip airfare, two-night hotel accommodations for two and access to all the weekend’s events, will be given away now through June 13. One Grand Prize Winner will be chosen to receive a fantasy all-access experience with three friends which will include being flown to Miami on a private luxury jet, a suite at Fontainebleau Miami Beach, a private pool-side cabana and exclusive once in a lifetime artist experiences.
“The iHeartRadio Ultimate Pool Party brings memorable, over the top artist experiences to our listeners and continues to be a huge success year after year,” said Tom Poleman, President of National Programming Platforms, iHeartmedia (formerly Clear Channel) Media and Entertainment. “Connecting our fans to the music they love across our radio stations no matter where they are and then bringing that music to life at our iconic events is what iHeartRadio is all about.”
For the second year, iHeartRadio’s Ultimate Pool Party will be presented by VISITFLORIDA.com, which will run an iHeartRadio Ultimate Pool Party VIP sweepstakes May 5 through June 6. The VIP package will include air transportation and accommodations, a $500 gift card and a 2014 Mazda 6 car. Participants can enter to win at VISITFLORIDA.com. New sponsors to this year’s iHeartRadio Ultimate Pool Party event include Caress and Cutex, with other exciting brand activations to be announced.
“This event is a great way for Florida to connect with millennial travelers and showcase the fun destinations found around the Sunshine State,” said Paul Phipps, Chief Marketing Officer at VISIT FLORIDA.