This great industry that we work in has its ups and downs and no urban radio programmer can be sure that his job will last forever. There are some things that he or she may be doing that can certainly help to bolster or destroy his reputation in the event he is out of work. As I have a group of programmers that I talk to on a regular basis (mostly in major markets, don’t get mad at me for choosing my industry associates wisely, seriously I will talk to any programmer, I’m using my dark sense of humor on you) I’ve come to see something that is true of most major market programmers… y’all are some of the most arrogant, standoffish people I’ve ever met… and I GET it. (lol) or perhaps I PERCEIVE IT. No everybody is nice to me, because they know I have their backs or they are scared my crazy ass will write some shit out them… If I told you some of the shit I KNOW about industry people this site would be skyrocket to Number One. But… I am loyal, at times to a fault…. Read on…. (click “Next” above or below)
If you are an urban programmer today, chances are you are over 40. If you are still doing station appearances that means your staff is missing out on opportunities that they deserve. I can see if you have to sit with the Mayor or the President, you certainly want to make sure that’s handled properly but award shows, major station events and concerts? If you are spreading it out and you are being fair that’s good but if you are being greedy… that’s bad. It creates dissention with the staff and it’s selfish and unfair.
Siting idly by…
Only a fool would sit and wait for the next opportunity in urban radio today. As you all know you can be out today and never be heard from again. We all know of a few PDs who were as hot as lava a few years ago and now they are cold as Eskimo ass. The industry can be cruel, the other day I mentioned a former PD who was extremely popular and the person didn’t remember him… off the bat, he got him confused with someone who is currently working YIKES… Always and I mean ALWAYS prepare for the next gig.
Not utilizing staff
We cannot do it all and if you are over 40 and you are still a hardcore fan of rap, well, who I am to judge but it certainly helps to ask your staff their opinions. I use my younger staff members to help me because I can’t do it all and I don’t know it all and I don’t WANT TO KNOW it all but a younger staff is invaluable.