Home URBAN The Recording Academy Launches “#TheWorldIsListening”

The Recording Academy Launches “#TheWorldIsListening”

 width=AD CAMPAIGN FEATURING NOMINEES THE BLACK KEYS, RIHANNA AND TAYLOR SWIFT TO PROMOTE 55TH ANNUAL GRAMMY AWARDS ®

The Recording Academy ® Provides Emerging Artists a New Social Discovery Platform With www.grammyamplifier.com

The Recording Academy ® and TBWA\Chiat\Day have teamed for the sixth year to promote the 55th Annual GRAMMY Awards ® with the ad campaign “#TheWorldIsListening.” The 55th Annual GRAMMY Awards ( www.grammy.com ) will be held on Sunday, Feb. 10, 2013 , at the STAPLES Center in Los Angeles and will be broadcast live in HDTV and 5.1 surround sound on the CBS Television Network ( www.cbs.com ) from 8 ““ 11:30 p.m. (ET/PT). For updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook.

“#TheWorldIsListening” campaign features both established and up-and-coming artists across a variety of print, out-of-home and digital communications, as well as three TV commercials. The first commercial, “Slammed Door,” tells five-time GRAMMY ® winner and current nominee Rihanna’s story. The second commercial, “The World is Listening,” features artists including the Kills, Snoop Lion and Taylor Swift alongside emerging artists such as Grace Potter, Kishi Bashi and Dam-Funk. Two-time GRAMMY winners and current nominees the Black Keys will appear in the forthcoming commercial titled “Soundcheck.”

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