One of the most influential and engaging personalities on air has a new home. Radio talk show host, Michael Baisden, of the self-named, The Michael Baisden Show, will return to local non-profit and NPR KCEP 88.1 FM (Power 88). Broadcasting is set to begin live February 5th at its new scheduled time, Monday-Friday, 3PM-6PM.
Michael Baisden is many talents rolled into one: he is a bestselling New York Times author, inspirational speaker, philanthropist, executive producer, and a renowned nationally syndicated radio personality. Because of this, The Michael Baisden Show is a record breaker when it comes to public reach. This year alone the brands content engagement peaked at 150 million. Demographics for the show include university graduates among the 25-55 age range, earning more than $75K annually, with 75% being women. The show’s most popular markets are in top U.S. cities New York, Atlanta, Chicago, Philadelphia and Houston.
The Michael Baisden Network makes up an influential, cultural and savvy urban audience. Michael Baisden is followed by over 4 million fans on Facebook, 180K on Twitter, and 373K on Instagram. His advertising partners have connected with his loyal audience over 200 million times. Michael Baisden now brings his powerhouse brand back to Power 88 to continue captivating, entertaining and informing an ever increasing audience.