Home URBAN The iHeartRadio Ultimate Pool Party Presented by VISIT FLORIDA Returns

The iHeartRadio Ultimate Pool Party Presented by VISIT FLORIDA Returns

iheartradio, ‘s industry-leading digital radio service, and the legendary Miami Beach today announced the return of the iHeartRadio Ultimate Party presented by Visit Florida, a two-day musical weekend on June 28-29, 2013 as part of the Fontainebleau‘s BleauLive concert series. The weekend will feature at Fontainebleau by popular recording artists Pitbull, Ke$ha, Afrojack, Icona Pop and Krewella. To promote the event, iHeartmedia (formerly Clear Channel) will launch a national on-air and online promotion across more than 120 of its mainstream and rhythmic contemporary hit radio (CHR) and Electronic Dance Music (EDM) stations beginning April 8. Seven winners will be chosen each weekday through May 17, and more than 200 packages, which include roundtrip airfare, two night hotel accommodations for two and access to all the weekend events, will be given away through a text-to-win contest. The event will kick off Friday, June 28, with a Welcome Party at the resort’s legendary pool. The festivities will continue on Saturday with an all-day pool party featuring performances by Icona Pop and Krewella. The weekend event will culminate in a live concert that evening featuring Pitbull, Ke$ha and AfroJack. “We continue to create pop culture events and connect our across America to the music they love and The iHeartRadio Ultimate Pool Party is yet another great example of that,” said Tom Poleman, President of National Programming Platforms, iHeartmedia (formerly Clear Channel) Media and Entertainment. “Last year’s event was a huge success and we’re looking forward to delivering yet another unforgettable experience for our listeners.” “Fontainebleau Miami Beach continues its legacy of bringing top performers to the historic property with the return of The iHeartRadio Ultimate Pool Party,” said Philip Goldfarb, President and COO, Fontainebleau Miami Beach. “Fontainebleau‘s BleauLive once again sets the bar for entertainment destinations by providing outstanding resort-wide experiences for guests.”


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