The Series Premiere of LET’S STAY TOGETHER Debuts as the #2 Series In BET History With 4.4 Million Viewers
BET, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), broke ratings records with its scripted night of programming as millions tuned in on Tuesday, January 11 to watch the hour long cable debut of THE GAME at 10:00 p.m.* and the series premiere of LET’S STAY TOGETHER at 11:00 p.m.* THE GAME was the #1 ad-supported sitcom telecast in cable TV history, garnering 7.7 million total viewers and 4.87 coverage rating according to the Nielsen Company and was the #1 THE GAME telecast on broadcast and cable ever. The premiere also ranks as the #2 telecast in BET history among viewers (behind BET AWARDS ’09).
LET’S STAY TOGETHER, a brand new scripted series on the Network, ranked among the top 5 ad-supported sitcom premieres in cable TV history ever and was the #2 series telecast in BET history behind THE GAME, debuting to 4.4 million viewers among 2.7 million households with a 3.0 coverage rating on Tuesday, January 11 at 11:00 p.m.*
“We are thrilled to see our audience respond so well to THE GAME and LET’S STAY TOGETHER,” said Debra L. Lee, Chairman and CEO of BET Networks. “It is clear these two shows are real game changers for the Network and the proven success of last night tells us that our viewers are not only passionate about the types of programming that we offer, but continue to crave on-air programming that reflects and respects our voices.”
“We’re so proud that our scripted night on television performed so well and it is a testament to the incredible casts, executive producers, directors and writers for both THE GAME and LET’S STAY TOGETHER,” said Loretha Jones, President of Original Programming at BET Networks. “As we look forward to our development pipeline, it’s clear scripted will continue to play an important role in our original programming slate to tell more of our stories that truly resonate with our audience.”
Following BET Networks’ successful syndicate acquisition in February 2009, the BET premiere of THE GAME picked up where things left off at the end of season three with the show’s main cast — Coby Bell, Hosea Chanchez, Brittany Daniel, Pooch Hall, Tia Mowry and Wendy Raquel Robinson.
In addition to its incredible on-air performance, THE GAME had the highest amount of social media buzz of all other prime time television shows, according to Trendrr’s Prime Time Television Activity Chart for Tuesday, January 11. At one point, commenting on THE GAME Facebook page averaged 893 likes per minute, and 750 comments per minute, after the question “What did you think about tonight’s episode?” within the first 28 minutes after the post. THE GAME related topics dominated Twitter with 9 out of the top 10 trending topics 30 minutes into the program.