The BET Experience at L.A. LIVEpresented by Coca-Cola® kicked off the festival weekend with a starred packed Thursday and Friday experience. Thursday night featured an exclusive comedy show with Kevin Hart, followed by a concert at Club Nokia with Bell Biv Devoe and Doug E Fresh. Friday, BET was pleased to welcome Nicki Minaj, Ne-Yo, Tinashe and Rae Sremmurd at Staples Center along with a late night show from Miguel at Club Nokia. Teaming up with AEG,the BET Experience at L.A. LIVEpresented by Coca-Cola® also featured some of today’s hottest artists including shows from Ice Cube, Snoop Dogg and Kendrick Lamar. The four day event showcased the best in music, comedy concerts, entertaining and interactive activations at the free fan festival, “106 & PARK” tapings, seminars and celebrity appearances.
BET Network’s “106 & Park” returned for a one-off activation of the hit show at the BET Experience at L.A. Live presented by Coca-Cola with Hosts Ray J + Tinashe, performers Chedda Da Connect, French Montana and Wale + Dej Loaf and special interviews with Tyrese, Sanaa Lathan and Floyd Mayweather.