The LIVE premiere of the 2017 “BET AWARDS” on Sunday, June 25, is now the #1 Cable Awards Show among P18-49 for the 2017 broadcast season, claiming the #1 spot for the third consecutive year. Additionally, the 2017 “BET AWARDS” continued its reign as television’s #1 Cable Awards Show among African Americans 18-49 – retaining the title for 16 consecutive years (‘02-’17 on BET alone). The best-in-class show ranked as the #1 TV Show on its Premiere Night among P18-49, as well as the #1 Ad-Supported Cable Show on Premiere Day (10 Years Straight among P18-49). Filled with buzzworthy moments, the 2017 “BET AWARDS” dominated social media as the #1 Most Social Program of the entire week, with a total of 10.5MM Total Interactions across Facebook and Twitter [Source: Nielsen Social Content Ratings, Weekly Report (6/19-6/25/17) Linear Episodes ranked on Total Interactions].
The premiere telecast of the 2017 “BET AWARDS” drew 5.8MM Total Viewers P2+ (EDAC) , as it was simulcast live across 9 Viacom networks including MTV, VH1, Comedy Central, Logo, Spike and Centric. In total, the 2017 “BET AWARDS” premiere reached 18.1MM P2+ and 8.5MM P18-49 (Awards only; EDAC). The premiere telecast garnered a 3.47 P18-49 (EDAC) rating across 9 Viacom Networks. Fans were treated to an immersive experience as the network broadcast live for seven hours including the BET Pre-Show (6-8 p.m. EST) and BET Post-Show (12 a.m. – 1 a.m. EST); as well as the 2017 “BET AWARDS” premiere (8 p.m. –12 a.m. EST) which garnered 3.8MM Total Viewers P2+ and a 2.3 P18-49 rating in the demo, on the network. Recognizing artists, entertainers, and athletes in over 20 categories, the 2017 “BET AWARDS” aired live from the Microsoft Theater in Los Angeles.*