We are living in a day and age where artists are taking advantage of the tools given to them. Talib Kweli is a prime example of an artist that seems to be doing it his own way. He has just created another potential revenue stream for himself by getting into the business of online radio.
Talib Kweli has announced that he is launching his own radio station on Radionomy (radionomy.com), one of the largest user-generated radio station platforms for producers, listeners and broadcasters worldwide. The station, which can be accessed through Radionomy (www.radionomy.com/javottiradio), will feature music from Kweli, as well as artists from his label, Javotti Media, and will serve as a destination for all things Hip-Hop, including interviews, news and commentary on politics, culture and entertainment.
Creating a Personal Connection with Fans
Kweli’s station demonstrates the next wave in entertainment in an era where fans seek a more personal connection with their favorite artists. According to Radionomy, while a signature radio station such as Kweli’s may seem like an obvious way to connect with fans and expand your audience, the technology and business hurdles of running a station have been a barrier for even the most high-profile artists.
“We offer the ability to create and run a fully functioning radio station from any web-enabled device,” said Thierry Azcarez, US Manager, Radionomy. “This gives artists like Kweli a perfect platform to communicate with their audiences without having to deal with the business or technology hassles of radio.”
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