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Study: finds residents of certain cities dissatisfied with radio


Residents living in six U.S. cities are for the most part dissatisfied with , a new report from the Rochester Institute of Technology says.

According to the study, radio listeners in the -Fort Worth market, as well as five other markets in New York state indicated through answers that four out of 10 listeners in these markets rate the effectiveness of local radio as providing them with Å“very little  satisfaction or Å“zero satisfaction  in terms of local programming.

Å“The banking and financial sectors arenâ„¢t the only areas in society witnessing adverse effects from more than two of deregulation,  said Michael Saffran, an adjunct professor in communication from the Rochester Institute of Technology. Å“As the grapples with the mortgage crisis, U.S. citizens also face a growing Ëœmedia crisisâ„¢ wrought by excessive ownership deregulation and consolidation.”

The report suggests that broadcasters are not meeting their duty of serving the public interest while on the airwaves.

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