The Steve Harvey Morning Show and Ford have formed a partnership to give show listeners the chance to say “I do” at the 2011 Ford Hoodie Awards in Las Vegas. The “Craziest Marriage Proposal” contest kicks off on Monday, April 11, and will run through Friday, May 20. The Steve Harvey Morning Show listeners will help to select the winner of the contest by voting for their favorite Craziest Marriage Proposal stories.
“The 2011 Ford Explorer not only engages with its class-exclusive technologies, but it also encourages consumers to tap into their adventurous sides in fresh new ways,” said Shawn Lollie, Multicultural Marketing manager, Ford Motor Company. “This is exactly what we had in mind when we developed this contest with The Steve Harvey Morning Show. We are challenging consumers to unleash their creativity and come up with their craziest proposal while staying true to the adventurous nature of the all-new Ford Explorer.”
For three weeks beginning April 11, The Steve Harvey Morning Show will drive listeners to www.steveharvey.com, where they can register by first viewing the 2011 Ford Explorer “Crazy Kevin” TV spot that features comedian and actor Kevin Hart. Following the commercial, viewers will be prompted to submit their Craziest Marriage Proposal stories online. After a three-week promotion, The Steve Harvey Morning Show will narrow the submissions down to the “craziest” three entries. Those entries will then be voted on by listeners of The Steve Harvey Morning Show.