WHAT: . (NYSE: ARB) is launching a new series of PPM-focused Urban Sales Clinics this fall, which will replace its daylong annual event. Arbitron invites , station managers, and researchers from stations in current and future PPM markets to participate by registering for the or by visiting Arbitron offices around the country for in-person training sessions.
WHEN: Session 1: EST.Session 2: Session 3: All sessions conducted from noon to 1 p.m.
WHERE: Sessions are available via webcast. Clients can participate in these hour-long training sessions from their own computers. In addition, they can participate in-person at the Arbitron offices in New York, Atlanta, Chicago, Dallas, Los Angeles or Columbia, MD. For more information, please contact your Arbitron account manager. Click here to register for either the webcasts or in-person sessions.
–Session 1: PPM Market Transition This session will provide insights on what stations need to do to transition from Diary to PPM measurement, and the steps sales managers can take to prepare their sales staffs for selling in the new environment.: How to Prepare for