Stand Up To Cancer (SU2C) and the Prostate Cancer Foundation (PCF) will unveil a new print, broadcast and radio public service announcement that brings together music industry icon Quincy Jones and his daughter, actress Rashida Jones. The PSA will begin airing in Major League Baseball ballparks in June.
The PSA, entitled “Cherishing Life’s Special Moments,” is designed to raise awareness about the importance of speaking with your doctor about prostate cancer.
Prostate cancer is the second most common cause of cancer death for men in the United States, affecting one in six men, according to PCF. In the U.S. alone, 2.5 million American men and their families are currently living with prostate cancer.
Quincy Jones has enjoyed one of the longest, most successful careers in popular music as a record producer, conductor, arranger, composer, television producer, and trumpeter. Named by Time Magazine as one of the most influential jazz musicians of the 20th century, he has been nominated for a record 79 Grammys ““ won 27 ““ and in 1991, received the Grammy Legend Award. In addition to his numerous awards and honors, most recently Jones was inducted into the legendary Rock and Roll Hall of Fame.