Spanish Broadcasting System Inc., (SBS) (Nasdaq: SBSA) is pleased to announce the appointment of Eric Osuna to Vice President of Sales for SBS Los Angeles. Mr. Osuna will oversee all advertising sales and operations for KLAX 97.9FM- La Raza 97.9, and KXOL 96.3FM- Latino 96.3. He will also be responsible for growing and overseeing the revenue in all of the company’s divisions for the Los Angeles market. Based in Los Angeles, California, he will report directly to Donny Hudson, VP of Consolidated Sales for SBS.
Mr. Osuna comes to SBS with 17 years of advertising sales experience. Most recently, he worked at Univision Radio as the central team manager overseeing consolidated national revenue for the Univision owned and operated stations in California including Los Angeles, San Francisco, Fresno and San Diego. Eric previously held a Sales Management position at Katz Media in Chicago and an Account Executive position at La Opinion.
“Eric is an outstanding professional with solid management skills and a reputable trajectory in sales,” said Albert Rodriguez, Chief Revenue Officer of SBS‘s Consolidated Operations, Executive Vice President and General Manager of MegaTV. “We are confident that his strong client relationships, industry experience and strategic thinking abilities will help us continue to grow our share of sales revenue.”
“We couldn’t be more excited to have Eric on board,” said Donny Hudson, VP of Consolidated Sales for SBS. “He brings incredible smarts and know-how to our sales organization. His deep understanding of the Hispanic marketplace and strong relationships with clients and agencies will take us to another level in the competitive landscape.”
Osuna is a Mexican native, born in Mazatlan, Sinaloa in Mexico and raised in Los Angeles, California. He received a Bachelor of Science degree in Advertising Communication from California State University at Fullerton in 1996. Among his passions, is his affinity for outdoor activities with his family.
Mr. Eric Osuna commented, “I am thrilled to join one of the fastest-growing and most integrated media companies in the country. SBS represents an incredible opportunity for clients to grow their business by reaching the growing Hispanic consumer base and I look forward to helping the sales team continue to see the benefits of speaking directly to this influential demographic.”