Home Music Industry News Sony Music Masterworks Links Up with REVOLT TV’s HELLO Harlem Initiative

Sony Music Masterworks Links Up with REVOLT TV’s HELLO Harlem Initiative


REVOLT TV announced an exciting new partnership with the U.S. division of Sony Music Masterworks. The multi-genre label group, home to a diverse roster of artists, has joined HELLO Harlem as a music partner. Through the music partnership, Sony Music Masterworks will provide artists to perform at select summer series events in Harlem and upper Manhattan, ultimately joining REVOLT in their mission to promote the arts and music programming among young adults. Artists will include Theo Croker, Somi, Liam Bailey and performers from its Masterworks Broadway soundtracks.

“HELLO Harlem is a positive platform for showcasing our artists while driving attention to the importance of organizations like the Boys and Girls Club of Harlem. We are happy to have our talent involved in this series, from the beginning, and to join forces with REVOLT in making a genuine difference in a community that matters to us,” says Angela Barkan, VP media & artist development, Sony Music Masterworks U.S.

Since its inception, HELLO Harlem has made its mission to be more than just another fundraising campaign. Not only have they made strides to raise awareness and support for the Boys & Girls Club of Harlem, they are doing the same for fresh, rising musical talent who can potentially change the landscape of music and entertainment. The 10-event summer series is happening in partnership with Harlem Park to Park, an organization that represents 75+ businesses in Harlem.

“We are very excited by the momentum HELLO Harlem is building and the positive response we’ve received from the music community,” exclaims Kai Wright, REVOLT VP of communications, “The willingness of Sony Music Masterworks to step up as a music partner helps us to amplify our mission and allows us to fuel HELLO Harlem with young, energetic musical experiences as envisioned.”

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