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Sir Richard Branson joins Dennis Miller and Mary J. Blige & NY On Air Talent to recognize RADIO

chris brown

 width=“RATED R” EVENT A showcase of “THE DIRTY LITTLE WORD” DURING ADVERTISING WEEK

joins and Mary J. Blige & On to recognize

There’s nothing dirty about it!

The Radio Market is breaking conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in City. The exclusive “Rated R” event in Times Square features unconventional personalities from keynote & brand pioneer Sir Richard Branson, the nationally syndicated Dennis Miller, to groundbreaking brand specialists and compelling interviews like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change. All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital” states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle. Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”

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