Home URBAN SILVER LINING? Radio’s Revenue Falls Even as Audience Grows

SILVER LINING? Radio’s Revenue Falls Even as Audience Grows

tinashe
Interesting article in the .

’s Revenue Falls Even as Audience Grows

CAN radio save itself?

Listeners are diverted by iPods and Internet and satellite radio. Companies are loaded with debt. Advertisers are heading to television or the Web “” and the advertisers that have continued to advertise on radio, like auto dealers and retailers, are being hit by the economic crisis and pulling back.

And even though the audience for broadcast radio is actually growing, stations cannot seem to increase their revenue. [read the whole story here]



Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE

Kevin Ross: RFFocus.org CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.