Radio’s Revenue Falls Even as Audience Grows
CAN radio save itself?
Listeners are diverted by iPods and Internet and satellite radio. Companies are loaded with debt. Advertisers are heading to television or the Web “” and the advertisers that have continued to advertise on radio, like auto dealers and retailers, are being hit by the economic crisis and pulling back.
And even though the audience for broadcast radio is actually growing, stations cannot seem to increase their revenue. [read the whole story here]