CBS RADIO today announced the hiring of Sheila Kirby for the newly created position of Senior Vice President, Sales Training and Development. In this new role, Kirby will play a key role in reinforcing the core sales foundation of CBS RADIO, creating the highest level of solution-centric sellers and managers across the company.
The appointment is effective on Monday, December 5. Kirby will be based in Chicago .
“Sheila and I have worked together for close to 20 years, and there is no one I respect more when it comes to motivating a team to perform at their absolute best,” said Michael Weiss, President, Sales, CBS RADIO. “Working closely with Sheila, our salesforce will have a clear advantage in the marketplace and advertisers will benefit greatly working with such a sophisticated group of salespeople dedicated to constructing integrated programs that guarantee results.”