Home Industry News Shaquille O’Neal Appointed As Carnival Cruise Line’s New

Shaquille O’Neal Appointed As Carnival Cruise Line’s New


NBA Hall of Famer and TNT commentator Shaquille O’Neal – also known as “Shaq” – announced on last night’s TNT Inside the NBA broadcast that he has been given a new title, joining as their newly appointed “CFO.”

The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,” personifying the cruise line’s newest brand campaign, “Choose Fun,” which launched earlier this week.

As the newly appointed “CFO,” O’Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives.

Shaq’s role will be brought to life via engaging video content, social media and experiential activations, beginning today.

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Kevin Ross: RFFocus.org CEO with over 20 years experience in the Industry. Ross is a former radio Program Director and Radio Jock. You can contact him by clicking the "Contact Us" button in the menu bar.