Self Promotion May NOT be a bad idea for Urban Programmers According to these PDs

I have been in this business for 35 years. (On our story where several programmers state keeping a low profile is best) That’s pure “bullsh…”! You want a high profile, winning station but you want to keep a low profile?

I can’t help but to think there is something deeper there. The station wears the personality of the PD who happens to be the quarterback, the leader, the HNIC! I thought visibility, community involvement, public service and creating a great product is what this business was all about. If you are doing the right thing and winning or keeping the PD across the street up all night why would you want to keep a low profile? Everybody likes a winner including the winner. My question is how can you have that mentality and do a good job.
Charles Anthony/Citcomm

EXCELLENT POINT… And I must admit I strongly agree with both these guys (above and below) but after doing the story on Urban Programmers and Self Promotion Leading to Demotion and getting so many programmers who didn’t think it was a good idea to talk to the trades last week, I basically gave up. Then I thought about Elroy Smith, someone I have greatly respected for decades who has NEVER been afraid to talk to the trades and who is widely respected throughout the industry. I also look at Wendy Williams who has always made sure she stood out and was above and beyond the typical and often meek urban announcer which is the reason she is more successful than any urban announcer in the industry. Then, after reading these two statements (below) they inspired me and I realized that there is certainly some validity to exposing your work and name to trades, if you have that leverage, like RFFocus . Nevertheless to protect someone’s job, I will remain neutral on the issue.

On a personal note, I enjoy competition..and I like being a leader and winning. I know there is nobody like me in the industry and there was a time that bothered me deeply and I allowed it to it hold me back, now I swim in it cause I could really give a filthy fook less what people think of kevRoss, I like him! I see a LOT of insecurity in the industry even from some of the biggest names and it’s so unfortunate AND obvious… if you can’t hide love, you certainly can’t hide insecurity and low self esteem either… It has a scent and a presence and people can see and smell it when it walks in the room.. So why not be who you really are? How much strength can you have being meek?

Can we have our cake and eat it too?

I am a casualty of the no self-promotion edict. I worked my way up to PD/Afternoons in a major market, lost my job, went to a medium market as PD/Afternoons with the same company, lost my job there (both times my station was sold). I didn’t think anything about not talking to the trades”¦ until now. I’m beginning to believe my resume and track record makes no difference because no one knows who I am! What good are references if everyone keeps picking the “big” names or people who work for the “name” stations? Now the challenge is to let people know who I am while trying to get back into the industry!

I do believe that radio companies are trying to control the flow of information. Sharing information to the trades allows stations outside of your company access to “insider” information [makes no sense because if you’re doing your job, you’re talking to the labels anyway and other people can get that info from them]. The more widely you are known as a PD, the more likely your company will lose you to another company, giving you leverage in salary negotiations.

YET ANOTHER EXCELLENT POINT… You might be secure now but what if sh… changes? And just because people know your name… How well do they know YOU!

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CEO of RF Focus, Radio and Music Industry Veteran. Radio DJ, Programmer, Musician and Voice Talent. Graduated from Performing Arts in Buffalo, N.Y. and worked at the legendary KKBT (92.3 The Beat) during its nationwide heyday in the early 90s. Also worked for Stevie Wonder at KJLH.