Sean John announces the launch of their Fall/Holiday 2015 ad campaign, entitled Dream Big, the brand’s longstanding mantra. This campaign, debuting later this month, features young influencers living out their dreams in their professional endeavors. Sean John called upon renowned actor/musicians, Jussie Smollett and Quincy Brown to star in their newest campaign to showcase their latest collection offerings.
“Sean Combs lives by the words, DREAM IT, WAKE UP, DO IT. When he created the Sean John line, it was with this mission in mind. This is a brand for those who not only dream but dream far beyond their limitations,” explains Jeff Tweedy, President of Sean John. “Our fall campaign concept truly celebrates those young men who bring their dreams to fruition. Jussie and Quincy are quintessential examples of the Sean John man and are true role models for our Dream Big concept.
Jussie Smollett has broken ground starring as Jamal Lyon on FOX’s megahit show Empire. An accomplished singer/songwriter, Smollett wrote the songs “I Wanna Love You” and “All of the Above” as well as co-wrote the hit “You’re So Beautiful” on the Original Soundtrack from Season 1 of Empire The single debuted at No. 1 on the Billboard 200 chart in March 2015. In the Sean John campaign, Jussie exemplifies the Sean John lifestyle wearing a range of looks from suiting to sportswear and accessories.
Quincy Brown, son of Mr. Combs, is widely known for his acting debut in the 2015 films Brotherly Love and Dope as well as the release of his music single, Friends. Quincy’s drive enabled him to exercise his directorial talents with the debut of his music video for singer and actress, Elle Winter’s, song No Words in June 2015. This marks the 6th campaign in which Brown has participated having premiered at age 13 for Sean John Boys.
Coined as the Little Dreamers, the boy’s imagery features LeBron James Jr. (10), Bryce James (8), and Kiyan Anthony (8), sons of NBA superstars LeBron James and Carmello Anthony. The three are a great fit for the Sean John Boys brand and truly represent the next generation of big dreamers.
The Dream Big movement is driven by a national advertising campaign that will feature images across Sean John’s in-store shops at Macy’s, social media channels, and broadcast as well as outdoor. The campaign will appear first in the September issue of Gentleman’s Quarterly magazine hitting stands in late August.
“As a brand, we look to the future of fashion. The Dream Big concept best communicates our brand positioning by examining those who, like Mr. Combs, had a dream and made it a reality,” Dean Arcuri, VP Marketing & Creative Services, added. “We are excited to partner with GQ in presenting our latest Dream Big campaign. The Sean John man much like the GQ reader strives for nothing but the best and these men in our campaign exemplify that ideal.”
Sean John’s Fall/Holiday 2015 collection will be available at Macy’s store across the country and online at macys.com beginning in August 2015.