Diddy always has something going on. During the holidays if you get a little too tipsy, drunk, or slizzard from consuming your favorite adult beverage, don’t worry, Sean Diddy Combs and CIROC has your back or at least your ride.
CIROC Ultra Premium Vodka, Sean “Diddy” Combs, and Uber give fans one million more reasons to celebrate responsibly this holiday season. Combs and the “Official Vodka of New Year’s Eve” have teamed up with on-demand transportation app Uber, who will provide discounts for safe rides home on New Year’s Day 2014. Throughout the remainder of 2013, consumers are urged to pledge to #CIROCthenewyear on Facebook and Twitter and make their commitment to never drink and drive. If CIROC receives 10,000 pledges with #CIROCthenewyear, then Uber will provide new Uber users with a $25 coupon code, up to a maximum total of $1,000,000. At 12:00pm EST on January 1, 2014 Combs will personally tweet and post a special code for new Uber users to redeem their discount. The rides will then be made available on a first come, first-served basis beginning at 12:00pm on January 1, 2014. Consumers will be able to sign up with their code at Uber.com.
The program, which marks the brand’s sixth annual Safe Rides campaign, kicked off in Los Angeles on November 21, 2013, with a launch event inside the Variety Studio. Guests who posed for a pledge photo included Sarah Michelle Gellar, Zoe Saldana, Michael Yo, Kevin Frazier, and Thea Andrews. CIROC will also host additional pledge parties throughout the month of December in key markets including New York, Los Angeles, Miami, Atlanta, Washington DC and Chicago. To drive incremental awareness for the cause, CIROC, in partnership with Times Square Communications Worldwide, will also take over marquee billboards in Times Square and offer passersby a real-time opportunity to show their support. Consumers will be able to post to #CIROCthenewyear and upload a photo for a chance to appear on one of these larger than life billboards.
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