While it’s the best place to make money if you have your own ideas, one of the most racist radio states in the country is California. It’s a horrendously racist radio market just like Hollywood. For anyone working back east, it’s hard to imagine that a station can call itself a hip hop station and not have any black jocks but it happens DAILY in the California market and has been for the past 30 years.
The staff at XHMORE-FM (98.9), licensed to Tijuana, Mexico, were recently informed that the station would remain a hip hop station but it would be automated fulltime, without the live personalities. Where I come from, that clearly means the current staff could not execute the format properly. Those handed pink slips include morning driver Chris Loos, afternoon DJ Vanya, DJ Seph, production staffers Chris Morrison & Noah Alaya, and promotions manager Jeanice Lee (Jeanice? that sounds like a sister). OM/Brand & Marketing Manager Lee Cornell was also relieved of his duties (Lee Cornell? That sounds like a brother) has been maintained to work in a new capacity (… for a hip hop station? Why not make him a, Oh I don’t know…. PROGRAMMER?) Cornell says he believes Loos and Vanya “are exceptional talents and performers” and will “be a great asset” to any station bringing them on-board (Oh those station politics).