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Rising Filmmakers – McDonald’s and the American Black Film Festival are Looking for You

Award-winning filmmaker, Malcolm D. Lee (The Best Man; The Best Man Holiday; Barbershop: The Next Cut), partners with McDonald's and the American Black Film Festival (ABFF) for McDonald's 'My Community' Video Competition (PRNewsFoto/McDonald's USA)
Award-winning filmmaker, Malcolm D. Lee (The Best Man; The Best Man Holiday; Barbershop: The Next Cut), partners with McDonald’s and the American Black Film Festival (ABFF) for McDonald’s ‘My Community’ Video Competition 

Back for its second year, McDonald’s USA and the American Black Film Festival invite emerging filmmakers to enter McDonald’s “My Community” Video Competition. Filmmakers are challenged to create one 90-second video that illustrates McDonald’s 365Black mantra, “Deeply Rooted in Your Community.” Aspiring filmmakers nationwide are encouraged to enter their best, original submissions by 11:59 p.m. EDT April 15, 2016, for their chance to win the grand prize. Three finalists will be selected to attend the 20th annual American Black Film Festival in Miami, June 15 – 19 and have an exclusive opportunity to be mentored by critically-acclaimed film director Malcolm D. Lee (The Best Man; The Best Man Holiday; Barbershop: The Next Cut), who will provide finalists with invaluable film industry tips and advice.

The submissions will be judged by a panel of industry experts and the top three short videos will premiere at the highly-anticipated 20th anniversary festival. Submissions will be critiqued on creativity, implementation of concept and quality. One finalist will take home the grand prize — a film equipment package valued at $2,500 and an opportunity to have their video featured on prominent websites, including McDonald’s 365Black.com and other media entities. More information about the competition can be found at www.abff.com.

“We are proud to partner with McDonald’s on bringing this opportunity to emerging content creators. Without a doubt, this competition is a catalyst for introducing undiscovered talent to the industry-at-large,” said Jeff Friday, ABFF founder and CEO.

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