AT&T* announced today the return of 28 Days, a campaign that aims to motivate consumers to take a forward look at Black History Month as they create their own history. Celebrating its fifth anniversary, AT&T 28 Days features a multi-city speaker series and concert tour with comedian and radio personality Rickey Smiley serving as host. The speaker series and concert tour blends together a roster of performers, thought leaders and innovators that are taking a forward look at making history. Learn more about AT&T 28 Days at att.com/28days.
“We believe it’s what you do, with what we do, which is why 28 Days keeps coming back. AT&T 28 Days is five years strong because of the response and support we’ve received from our African American consumers,” said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets. “Each year, we look at new ways to move people to act on their dreams today. By adding new speakers and musical performances to 28 Days, we hope the campaign remains fun and relevant.”
With Smiley at the helm as the new host of AT&T 28 Days, audiences are sure to be entertained this Black History Month. Accompanying Smiley on the 2013 speaker series and concert tour is a lineup of some of today’s influential leaders and trendsetters who will provide their perspectives on how consumers can come together to shape their own future. Also new for 2013, the campaign will showcase musical performances from R&B sensation, Elle Varner.
“I feel honored to be involved with 28 Days because it gives me the opportunity to speak candidly about the importance of our history and share the stage with other individuals who are taking that forward look at making history,” said Rickey Smiley.