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RF Tech Watch: Say It with a Song with Social Music App Hook’d

hooked

Offering fans an addictive new way to connect with friends through the music they love, music technology startup MuseAmi today announced the release of its newest app, Hook’d, available exclusively for iPhone and iPod touch. Hook’d invites users to record short video performances of today’s hit songs and classic favorites, then share them with a friend or the world. Using master recordings and cutting-edge audio effects, anyone can sound his or her best as they “drop Hooks” to express moments most vividly conveyed through song. MuseAmi offers a diverse and growing repertoire of authentic backing tracks, starting with a selection of music licensed from Warner Music Group, and will announce additional licensing deals in the coming weeks.

Hook’d employs MuseAmi’s proprietary technologies, including real-time audio processing, enabling users to create, view and share content quickly and easily from their iPhone or iPod touch. With real backing tracks and the same voice enhancement technology used in studio recordings, such as pitch correction and reverb, Hook’d offers the most compelling way for fans to engage with their favorite artists.

“In Hook’d, we’ve created a fun, addictive and totally new way to capture moments through music, and share it with one person or with many,” said Bob Taub, CEO and founder of MuseAmi. “We’re proud to have the support of Warner Music Group at launch. They’ve been a real champion of our technology, and their incredible catalog provides our users with authentic master recordings that make Hook’d like no other app on the planet.”

“We’re always looking to support the creation of innovative music experiences that help our artists to engage with fans,” said Jonathan Dworkin, Senior Vice President, Digital Strategy & Business Development, Warner Music Group. “Finding new ways to work with app developers not only to promote our artists but to compensate them is extremely important. It’s an incredibly exciting community that generates more and more opportunities for our music every day.”

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