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Report: Internet ad revenues outstrip radio

Report: Internet revenues outstrip radio
Revenues from Internet advertising surpassed those from radio advertising last , according the recently 2008 Internet Advertising Revenue Report from the Advertising Bureau and PricewaterhouseCoopers.

The report found Internet advertising revenues grew 10.6% to $23.4 billion in 2008, making it the largest ad-supported medium behind newspapers and television.

Radio revenues, the other hand , fell 9% to $19.5 billion, around $4 billion less than Internet.

The main driver growth in Internet revenues was search, growing 19.8% during 2008, followed by display advertising (21%), classifieds (13%), generation (7%) and rich (7%). read more here