The answer to the question, not very relevant. Tom and Steve are solid 25-54 demo based. Nevertheless, I went to see Capitalism: A Love Story last night and it wasn’t like there was anything in the movie that surprised me, I knew Wall Street was full of crooks but it made me think about Urban Radio, listeners, jocks and Syndication. Capitalism is basically a privately owned company whose goal is profit based. That doesn’t sound too bad does it? It’s not until the corporation gets greedy and treats the employees badly. Sound familiar? The movie showed examples of companies where the employees were owners, not some bullsh… profit sharing program but where the employees all owned an equal share of the company. I’ve never seen such harmony and peace. You can do a great job when you don’t have to worry about who you are going to borrow money from to pay this month’s rent. On the opposite end, the question in the movie was, how many cars and homes do you need? That’s true. Why does 1 person need 6 homes or even 1 home with 20 bedrooms? The homogenization of urban radio is killing it. Syndication is across the board at all formats but urban radio is and has always been about creating trends and innovation. Urban radio’s responsibility is to be the bullhorn of the black community. We are the LEADER NOT the follower. When we follow… WE LOSE. Right now, we are following. I mean really what can Tom Joyner or Steve Harvey teach me about technology? Do they even know what Twitter is?
I was reading several urban radio jock’s Twitter pages and I was looking at who they were following. They follow mediatakeout.com, necolebitchie.com, sand rarose.com, concretloop.com, dimewars.com, gyantunplugged.com and rffocusorg.wpengine.com but not ONCE did I see Steve Harvey or Tom Joyner or Michael Baisden etc. Even JOCKS at the station know these guys are out of touch why hasn’t urban radio figured it out yet, oh, they have great ratings? I told a programmer this morning, I am not mad at Steve Harvey. Steve is ALL about the money. He uses radio as a springboard to do other things. The springboard was not available to him as a comedian and he knocked a hell of a lot of REAL jocks out of the way to get where he is but his kill-or-be-killed attitude is admirable to some and perhaps capitalistic to others but Steve doesn’t give a flying fook about that (laugh) he is all about making his money and riding this wave before it levels out… and it will. If comedians and singers can just walk over and play in our field then we can do the same. I would not blame urban radio programmers for managing and owning comedy clubs, managing comedians on the side and starting their own talent agencies or doing whatever other side work they want to do. Problem is, urban radio does not promote that. We do not have Carte Blanche to be CREATIVE slaves, we must remain corporate slaves (laugh). Old is relative. You can be young and have old ideas or you can be old and have young ideas. When I speak of “Old” I’m speaking of “DATED CONCEPTS.” Let’s face it, there are too many “old” people in the industry right now making decisions. If you are old and you are wise and you utilize young talent, have a seat and stay a while, but the greedy motha fookas that slam the door shut on new talent or continue to think the industry should be run like it was in 1982… YOU’RE FIRED.. (laugh).
When I got that video of people saying “Fook WAMO, they don’t play local artists, I’m glad to see them go” and the radio community was saying how unfortunate it was that WAMO was sold in Pittsburgh, I KNEW there was a disconnect. If local programmed radio is such a bad thing why is V103 in Atlanta doing such a great job without syndication? That is one of the best programmed stations in the NATION! Has urban radio become too lazy to seek local YOUNG urban radio talent to help make this industry innovative and interesting? Charlamagne does a great job of promoting his station in Philly by doing online videos with Lil Duval and while he is on the air with various guests at the station. Where are Steve Harvey’s online videos to help build the show? If I had a state-of-the-art studio like Steve does, I’d be all over the internet. Oh, Steve doesn’t make any money from it… so that effort will not be made (laugh). If a jock from ANY aspect of this industry is not utilizing online technology DAILY, he is already behind.
Have the corporations calculated how many local dollars and promotions are lost by having syndicated shows on in the morning? Part of the problem is there are not enough young people in the upper management seats at the radio corporations or in the industry as well. If I was a 35-year-old head of programming at Radio One, and someone suggested we run Tom Joyner on a majority of our stations, they’d be fired AFTER I kicked their ass in the meeting. So it makes sense that the old heads would reject the idea of new, young talent doing the morning shows. When is urban radio going to wake up and realize what we think is saving us is really what is killing us.. SYNDICATION!
Motivational Podcast by RFFocus.org CEO Kevin Ross - More Episodes HERE