Home Music Industry News Reach Media’s Syndicated Talent Lead Overall Boost in Urban Radio Listening!

Reach Media’s Syndicated Talent Lead Overall Boost in Urban Radio Listening!

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Reach Media’s Syndicated Talent Lead Overall Boost in Urban Radio Listening!

Reach Media the brainchild of radio icon Tom Joyner and business partner, Radio One CEO David Kantor is doing quite well according to the Nielsen Audio Fall 2015 DMA Nationwide audience survey just released. Reach Media Inc. syndicated talent achieved significant listenership increases in Fall 2015 compared to Spring 2015.
(March 3, 2016) Overall Urban Radio showed a listener increase in Fall of 2015 compared to Spring 2015 according to Nielsen Audio’s Fall 2015 Nationwide audience analysis. The all-day increase of 1.1 % was led by strong morning drive performance which on Urban radio formatted stations had an increase of +7.6%.
Several of the top syndicated radio shows owned by Reach Media had significant increases in their target age demographic on stations that carried the shows thru both rating periods.

  • The Rickey Smiley Morning Show had a +14% AQH increase – Adults 18 – 49 GM
  • The Tom Joyner Morning Show increased AQH +10% – A25- 54 GM
  • Afternoon show The DL Hughley Show grew AQH+9% – A25 -54 GM
  • The Yolanda Adams Morning Show increased AQH +6% among A25-54 GM
  • The Russ Parr Morning Show increased AQH +6% among A25-54 GM

*Source: Nielsen Audio DMA, Fall 2015; Exact Times; Adults 25-54/18-49; 03/02/2016 affiliate lineups.
Top-Line Analysis From Fall 2015 Nationwide Survey Release
U.S. Urban Radio (448 stations) Sp15 vs. Fa15 AQH Comparison Adults age demographic 25-54
Monday-Sunday 6am-12midnight = +1.1%
M-F 6-10am = +7.6%

All U.S. Radio (16,000+ stations) Sp15 vs. Fa15 AQH Comparison Adults age demographic 25-54

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